Search engine optimization (SEO) is a well-known practice of routing the traffic to a quality website from search engines such as Google, Bing, and Yahoo. And every business that owns a website want the first page ranking on search engines and generate maximum revenue out of it. So, they follow the common best SEO practice that will help them in boosting ranking. And the tactics include keyword research, on-site optimization, and quality backlinks. In short, there are innumerable ways one can rank high on the search engine. But first and foremost, ensure your current website follows the best SEO tactics and afterward move to advanced SEO strategies. Without further due! Let us delve deep to understand the top SEO practice 2020.
Do you know about RankBrain? Its machine-learning artificial intelligence system by Google. And, according to Google, it handles a large fraction of queries every day and among the top three factors that contribute to ranking. Additionally, unique, and unclear queries are taken care of by RankBrain only. So, to truly optimize the website- marketers and businesses should focus on AI.
How to Begin- Start with creating unique, long-form content that answers all the unique queries by the users. However, this approach is lengthy and time-consuming. But the outcome it produces goes long-running. One may notice amplified traffic and visibility in a short span.
The new game-changer for businesses and end-users is the latest practice called ‘micro-moments’. Today’s consumers are depending more on mobile for little thing- accordingly, the businesses need to create content-driven moments for them. Moreover, cell phone users are not loyal to specific brands i.e. if they want to shop for a product, they will look for fast and quick online information and purchase the product or service. Additionally, this opens the door for businesses to reap maximum benefits out of these micro-moments.
How to start- Firstly, forecast the ‘micro-moments’ for buyers in your industry and when those moments happen- be there to accomplish the moment for the end-user. Plus, be swift and super-quick in your actions as mobile users are of “Look-Go-Shop type”. So, build a mobile experience that is high-speed and flawless.
As mentioned above, optimizing the ‘near me’ query is of no use- if one is not present there at the moment. One of the key aspects do is the optimization of Local SEO. With effective local SEO, one can have high offline footfall. Plus, cheery on the top is having lots of positive customer reviews.
How to Kick Off- Google My Business page is one such pivotal aspect to improve LSO. Additionally, write a long and descriptive business bio, what time the business is operating, beautiful product images, updated phone number, updated business address, and right category.
Page speed refers to how much time does a website takes to upload webpages on the web. Although SEO is not affected by the website speed, this factor is included in the ranking. Moreover, after Google updated its speed algorithm – Ranking start getting affected with the website speed. So, to boost user experience and reduce the bounce rate business should lay focus on keeping website load time fast.
Go Ahead – First, check the website speed online by scouting the internet for free speed checker tools. Once you use the speed checker tool online and look for the parameters that are hampering the website load time. Now, the details are ready to break down start optimizing the webpages. Moreover, a business can benefit a lot by lessening the page load.