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Are you aware of the November Core update 2021 by Google?

Google has rolled out 3 significant updates in total this year. The significant and broad changes Google makes every year are referred to as “core updates”. The major update after June and July Core Updates is the November Core Update 2021. The latest and the broad Google update, November Core Update, just rolled out on 17th November 2021. Here, in this blog, we will discuss the new changes made as well as the new features launched in the latest update.

In this core update, Google has also advised upon what steps to follow and not follow if got adversely impacted. This is certain that some might find this update feasible and some won’t because it might result in gains or drops in google ranking. If your ranking gets improved, it means you need not take any action.  People proclaimed that they have realised a huge slump in services of Digital Marketing in Mississauga. Also, those who face huge drops don’t lose heart because this doesn’t signal you have done something amiss. 

Google has made it very clear that it is not about good or bad websites but only the deserving ones get rowed in front. Google algorithms are smart, they automatically project the credible sites on top. After all, Google’s only focus is to ensure that relevant and authoritative content is being delivered to the audience. It has also offered a list of questions to consider if your site has been hit by core updates. These questions will allow you to self-assess the content you are offering to your visitors or audience.

We have thoroughly analysed its updates and conclude that the November Update is related to the information offered by the sites. The best you offer, the more rewarding it will be. 

Here’s what your content must offer to the visitors:

1.    Authentic information, reporting, research, or analysis

2.    Substantial & comprehensive description of the topic you are sharing with them

3.    Interesting & actionable information to spark interest among readers

4.    Uncopied content and should rather add value to the topic

5.    Brief & descriptive headlines

6.    Content must be recommendable or bookmarked for future use.

7.    High authority content

Also, here are the expertise questions that you must ask yourself after assessing your content.

  •  Does the content you are providing make potential customers trust the product or service you are offering?
  • Does your site leave the impression that it can be well-trusted or widely recognized as a higher brand authority?
  • Is the content by a subject matter expert?
  • Is the content free from easily-verified factual errors?
  • Would a customer make an easy buy?

Here are tips related to presentation & production-related content.

  • Content must be error-free such as no spelling or other grammatical mistakes.
  • Content must be referenced from authorized or verified sources.
  • Content must not contain multiple ads as this would distract readers.
  • The Content format must be responsible.

Get To Know About Google’s ORG and E-A-T

ORG stands for Quality Rater Guidelines. About the Quality Rater Guidelines, they help us determine what Google wants to see on a website in terms of quality. Raters can determine if a planned improvement is meeting that goal by providing a clear and uniform definition that all raters use to assess the results they see. They primarily cover Page Quality rating and Needs Met Rating.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Please consider:

  • The expertise of the creator of the MC.
  • The authoritativeness of the creator of the MC, the MC itself, and the website.
  • The trustworthiness of the creator of the MC, the MC itself, and the website.

When Google makes any update such as November 2021 Core Update, it gives us something to take into consideration to analyse if any change on rankings has happened to our site pages. We all need to keep an eye on our analytics and rankings over the next couple of weeks and see if it favours us or is adverse.